In 1995, after a chance meeting in a taxi with Tim Lawrence, past president of Men of the Trees (Now Trillion Trees Australia), a volunteer tree planting organisation, Joseph O’Dea Jnr established the Memorial Groves program, and in conjunction with Trillion Trees began planting trees to provide a living and lasting memorial for those who have lost a loved one. Since its inception, Bowra & O’Dea have sponsored the planting of over 2.5 million trees in nine Memorial Groves around regional WA and Perth.
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